The Mama Lishe Project is a launched and operated by Phema Agri aimed empowering and scaling women street food vendors in Dar es Salaam.
Street vending is an informal business activity mostly undertaken by the people who are less skilled, with low capital and cannot secure job in the formal sectors. Street vendors sells different product or services, in this proposal we are focusing on street vendors who are selling foods. They are commonly known as hawkers, street traders or famously known as Mama Lishe.
There are approximately 20,000 street food vendors operating in Dar es Salaam. About 90% of the street food vendors are women who are between 20 and 45 years old, 50% of them are married with children and they have primary education. Mama lishe mostly sell food which are rich in carbohydrates such as grains, protein such as (meat, fish, and eggs), and fat such as deep-fried food.
Mama lishe mostly operate near transportation hubs, construction sites, markets, and schools. Due to market target location Mama lishe face a lot of challenges, especially physical such as harassment, harmful inhalation of smoking charcoal, and high operation cost. Other challenges they face include cost of production, access to financial services and lack of insurance for their businesses.
The Mama Lishe Project aims to provide quality products at an affordable price, improve access to financial services and improving customer satisfaction. Products sold to them are sourced from our farmer database providing our farmers with a secured market access.
Products sold to Mama Lishe are Rice, Maize Flour, Dona Flour, Beans, Sunflower Oil and Palm Oil.
The project aims to reach 1000 Mama Lishe by 2021 and 3,000 by 2022.